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FROM NEW YORK TIMES LICENSING
The Athletic

The Athletic Articles for Licensing

Game-Changing Sports Coverage from The Athletic

The Athletic, a New York Times company, is the largest sports newsroom there is — 450+ of the best sports journalists covering daily sports stories and the world’s biggest sports moments.

Launched in 2016, The Athletic delivers powerful stories and smart analysis that bring sports fans closer to the heart of the game. From breaking news and live commentary, to deeply-reported long reads and exclusive interviews, it delivers sports stories that matter.

Licensees will find engaging coverage from the biggest leagues in the world, including the NFL, NBA, MLB, NHL and English Premier League.

Sports Feed

The Athletic’s award-winning global newsroom delivers industry-leading sports content with real insight. License exclusive stories and interviews along with timely sports reporting that brings context through a journalistic lens. 
 
150 articles per day on weekdays. Approximately 75 articles per day on weekends.

Soccer Feed

Provide your audience with ongoing soccer coverage that aims to be different. Beyond the lineups, stats and standings, The Athletic offers the biggest stories from all of the leagues with perspectives from all regions of the world.
35 articles per week.
Bespoke Content Packages

Branded Section

A fully branded and custom section of The Athletic seamlessly integrated into your existing digital platform. 

Sports/Themed Packages

Customized content packages focused on specific sports or themes. 

International Sports Weekly

A co-branded, ready to publish, curated content feed of our top performing sports news stories for that week. 

2026 Special Events Packages

Packages of our award-winning coverage, available before, during, and after the event. 
The Athletic is uniquely positioned to help you reach your audience goals:

Ensure Credibility

Help fans to feel informed and invested in their favorite players, teams and leagues with coverage from expert journalists around the world. 

Connect Authentically

Reach passionate fans at a local, national and global level with insightful stories on the topics and sports that they care most deeply about. 

Build a Strong Community

Engage your audience by leveraging the universal high level of emotion recognized in and by sports fans all over the world. 
 
The Athletic Partnership Opportunities
Article Samples from The Athletic
Interested in seeing more?
Contact our representatives for access to view the current feed of licensed content or visit theathletic.com now for a real-time look at the coverage.
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